Martha Stewart Expanding Line of CBD Products, Created with Canopy Growth
Health and Wellness
Martha Stewart Expanding Line of CBD Products, Created with Canopy Growth
Combining gourmet flavors with the purest, safest CBD, derived from 100% U.S. natural hemp - “It’s a Good Thing”
By Mark Zuleger-Thyss, Garden of Healing
Martha Stewart, entrepreneur, self-made billionaire, and America's most trusted lifestyle expert wants to turn you on to another "good thing" – CBD products for you and your pets.
Better known for her cooking, entertaining, gardening, home renovating, and crafting, Martha Stewart CBD markets wellness products, including gummies, soft gels, and oil drops. And who was her muse, her source of artistic inspiration? None other than Snoop Dog, grandfather of smooth, hypnotic rap, and famous for his love of marijuana.
Martha Stewart and Snoop Dogg's friendship has produced a TV show, 'Martha & Snoop's Potluck Dinner Party’ and a Super Bowl commercial. Now, a line of cannabidiol (CBD) products, too.
Stewart claims that while she doesn't personally consume marijuana like her friend Snoop, she did become curious about the plant's non-THC properties. "I'm not a user of cannabis, but then I got very interested in not only cannabis but also in hemp and the derivatives," Stewart said.
More and more people turn to CBD, a non-psychoactive cannabis compound, to treat ailments like anxiety, pain, and insomnia. Stewart is one of those people.
"I'm an insomniac, and the CBD Martha Stewart oil drops are so helpful," Stewart said. "A dropper full of the orange [flavored oil] or a dropper full of the lemon ... I also love my CBD gummies."
The CBD products aren't limited to humans. Stewart also offers a line of CBD oil drops, and soft-baked chews explicitly made for pets.
Martha entered into a business partnership in 2019 with leading Hemp and CBD company Canopy Growth Corp, one of the world's largest marijuana producers. The innovative products consist of gummies, unflavored soft gels, and oil drops. There is a flavorful citrus medley of gummies from Meyer lemon, kumquat, and blood orange. Additionally, a berry medley includes red raspberry, huckleberry, and black raspberry.
When asked what inspired her to create this line of CBD wellness products, Stewart said: "I've found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life. I set out to create the most delicious CBD products on the market, drawing inspiration from some of my favorite recipes and flavor profiles from my greenhouse and gardens. Created in collaboration with top researchers and scientists at Canopy Growth, I am very proud of the end result: wellness gummies, oil drops, and soft gels that taste as wonderful as they make you feel."
Interest in CBD, or cannabidiol, has been booming over the last decade. The trend will likely continue as more recognizable brands introduce their own CBD products into the marketplace. For weed-growers, partnerships with iconic names like Stewart are vital to building consumer trust.
The Brightfield Group, a consumer research firm specializing in cannabis, estimates the total U.S. CBD market could reach $16.8 billion by 2025.
"As soon as you hear the name Martha, you know exactly who we're talking about," said Bruce Linton, Canopy Growth chairman, and co-CEO. "Martha is one of a kind, and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal."
Based in Smiths Falls, Ontario, Canopy Growth Corp operates 10 licensed marijuana and hemp production sites with over 4.3 million square feet of production capacity. In one recent quarterly earnings report, Canopy said it sold over 10 tons of pot and pot equivalents in October through December 2018.
Beyond the human and pet lines she's developing with Canopy, Martha Stewart is also pursuing a line of CBD-infused skincare products. "I'm constantly trying new things. My new line of [CBD] skincare is a new thing for me, but I'm so excited about it. It's something I've dreamed about doing for a long, long time. That will be coming out a little bit later this year," she said.
The CBD skincare line called 86 Elm is a separate partnership with a dermatologist. The brand is named after Stewart’s childhood home at 86 Elm Street in Nutley, New Jersey.
© 2021 Mark Zuleger-Thyss, Garden of Healing. All rights reserved.